The unveiling of the Thessaloniki Metro logo—a simple lowercase “μ” encircled, intended to evoke both Byzantine and New York design elements—has sparked widespread criticism, largely due to its €30,000 direct commission. Minister of Infrastructure and Transport Christos Staikouras presented the logo at a press conference, explaining that the lowercase “μ” was chosen for its clarity and differentiation from similar metro symbols worldwide, while the circle symbolises stability and trust.

The logo’s direct assignment, following the cancellation of two public tenders, has drawn backlash from the Association of Architects of Thessaloniki (SATH). SATH expressed frustration that a public competition to design the logo, initially offering a €8,000 prize, was abruptly cancelled without explanation in April 2024, just 12 days before the submission deadline. A second competition, offering €30,000, was subsequently held but also cancelled after all submissions were rejected by Hellenic Metro’s evaluation committee. Ultimately, the contract was directly awarded to an Athens-based start-up, Marketing and Media Services MON. IKE, which SATH claims lacked even an active website at the time of assignment.

SATH criticised the approach as a “sham process,” arguing that it disregarded the work of architects, graphic designers, and other local professionals who had hoped to contribute to this high-profile project. The association questioned why a logo, which could have been awarded through a competitive process for €8,000, was instead commissioned for €30,000 through direct assignment to a little-known company.

In response to the criticism, Hellenic Metro SA defended its decision, citing the need to expedite the project’s branding due to the metro’s scheduled opening on 30 November. The agency claimed that Marketing and Media Services MON. IKE has experience in communication and marketing, and asserted that the direct award fell within acceptable public contract limits given the €30,000 cost.

Hellenic Metro also detailed the scope of the work covered by the €30,000 contract, which went beyond the logo to include a comprehensive visual identity for the Thessaloniki Metro. This visual identity package includes station signage, platform markings, directional signs, metro line diagrams, and a brand manual specifying logo usage guidelines, colour schemes, fonts, and templates for various applications.

However, SATH maintained that the rushed process and lack of transparency undermine trust in public contracting, especially given that the metro project has spanned over 15 years. The architects’ association called for an end to what they described as “dishonest and wasteful” use of public funds, advocating for competitive, merit-based procedures that offer fair opportunities to local professionals.

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